Social Media Captions

Write platform-optimized social media captions that stop the scroll, drive engagement, and grow your following. Each caption is tailored to the platform's unique algorithm and audience behavior.

Usage

Provide your content topic, platform, and goal (engagement, clicks, followers). The skill produces:

• Hook Line: First line that stops the scroll (visible before "see more")
• Body Copy: Platform-appropriate length and format
• CTA: Engagement driver (comment prompt, share request, save prompt)
• Hashtag Strategy: Platform-specific hashtag sets
• Emoji Usage: Strategic emoji placement guidelines
• Carousel/Thread: Multi-post formats for deeper content
• Variations: 3+ versions for A/B testing

Examples

1. LinkedIn: "Write 3 LinkedIn post variations about 'lessons learned from our first failed product launch.' Want to be vulnerable and start a conversation. Professional audience."

1. Instagram: "Create captions for 5 product photos of our skincare line. Mix of educational (ingredients), aspirational (results), and social proof (reviews). Include hashtag sets."

1. Twitter/X: "Write a 10-tweet thread about 'why most startups fail at marketing.' Should be opinionated, data-backed, and end with a CTA to our newsletter."

1. TikTok: "Write captions for 3 TikTok videos: a tutorial, a trend participation, and a storytelling video. Include relevant hashtags and sounds suggestions."

Guidelines

• The first line is everything — it determines if anyone reads the rest (front-load the hook)
• LinkedIn: long-form posts (1,300+ chars) with line breaks perform best. Open with a bold statement or story
• Instagram: captions under 125 chars get 6% more engagement, but long captions build deeper connections
• Twitter/X: threads get 2-3x more engagement than single tweets. Number your tweets (1/10)
• End with a specific engagement prompt ("What's your take?" not "Like if you agree")
• Use 3-5 hashtags on Instagram (down from the old 30), 2-3 on LinkedIn, 1-2 on Twitter
• Write in your authentic voice — algorithm-chasing copy that doesn't sound like you will underperform long-term