Social Media Calendar

Plan structured social media content calendars with themes, content mix, platform-specific formatting, and optimal posting schedules. Eliminates the daily scramble for what to post.

Usage

Provide your brand, platforms, posting frequency goal, and content pillars. The skill produces:

• Content Pillars: 4-6 recurring themes that align with brand goals
• Weekly Framework: Assigned themes per day of week
• Content Mix: Ratio of educational, entertaining, promotional, community content
• Post Templates: Platform-specific formats with character counts and hashtag strategies
• Monthly Calendar: 30 days of specific post ideas with captions
• Engagement Plan: When and how to respond to comments and DMs

Examples

1. B2B SaaS: "Create a 30-day LinkedIn and Twitter calendar for our analytics platform. 5 posts/week on LinkedIn, 10/week on Twitter. Pillars: thought leadership, product tips, customer stories."

1. DTC Brand: "Plan a monthly Instagram and TikTok calendar for our sustainable fashion brand. Mix of product showcases, behind-the-scenes, styling tips, and user-generated content."

1. Personal Brand: "Build a weekly content calendar for a startup founder building a personal brand on LinkedIn and Twitter. Topics: AI, entrepreneurship, team building."

1. Non-Profit: "Design a social media calendar for an animal shelter across Instagram, Facebook, and TikTok. Goals: adoption applications and donation drives."

Guidelines

• Follow the 80/20 rule: 80% value-add content, 20% promotional
• Adapt content format to each platform — don't just cross-post identical content
• Include specific hashtag sets for each content pillar (5-15 per post on Instagram, 2-3 on LinkedIn)
• Plan for real-time content slots to capitalize on trends and current events
• Schedule engagement time, not just posting time
• Batch content creation — plan and create a week's content in one session
• Track performance weekly and adjust the mix based on what resonates