Social Content

Create engaging social media content that builds audience and drives engagement.

Platform Strategies

LinkedIn

• Professional insights and lessons learned
• Carousel posts for frameworks/guides
• Personal stories with business lessons
• Best times: Tue-Thu, 8-10 AM

Twitter/X

• Threads for deep dives
• Hot takes and contrarian views
• Building in public updates
• Engage in relevant conversations

Instagram

• Visual storytelling
• Reels for reach, Stories for engagement
• Behind-the-scenes content
• Carousel posts for education

TikTok

• Hook in first 3 seconds
• Trending sounds and formats
• Educational content that entertains
• Authentic, unpolished style

Hook Formulas

1. Contrarian: "Stop doing X. Here's why..."
2. Curiosity: "I discovered something that changed how I..."
3. Data: "We analyzed 1,000 X and found..."
4. Story: "Last year I was [struggle]. Now I [success]..."
5. Question: "Why do most [audience] fail at [topic]?"

Repurposing Workflow

Blog post -> Twitter thread -> LinkedIn post -> Instagram carousel -> Short video -> Newsletter