SEO Keyword Research

Discover high-value keywords with search intent analysis, difficulty assessment, and strategic clustering. Builds a keyword strategy that drives targeted organic traffic.

Usage

Provide your website/business, target audience, and content goals. The skill delivers:

• Seed Keywords: Core terms based on your business and offerings
• Long-Tail Expansion: Specific phrases with lower competition
• Intent Classification: Informational, navigational, commercial, transactional
• Keyword Clusters: Grouped by topic for content hub planning
• Content Gaps: Keywords competitors rank for that you don't
• Priority Matrix: Keywords ranked by volume, difficulty, and business value

Examples

1. SaaS Blog: "Research keywords for a project management SaaS blog. Target audience: startup founders and product managers. Goal: drive trial signups."

1. E-commerce Category: "Find keywords for our organic skincare product pages. Focus on commercial and transactional intent. Competing with Sephora, The Ordinary."

1. Local Business: "Keyword research for a dental practice in Portland, OR. Focus on local SEO terms and common dental procedure searches."

1. Content Hub: "Identify keyword clusters for building a comprehensive content hub around 'remote work tools' — need 20+ article topics organized by subtopic."

Guidelines

• Always classify search intent — it determines content format and conversion potential
• Group keywords into clusters that can be targeted by a single content piece
• Balance head terms (high volume, high difficulty) with long-tail (lower volume, winnable)
• Prioritize keywords with commercial intent if the goal is revenue
• Include question-based keywords for featured snippet opportunities
• Consider search trends and seasonality, not just current volume
• Map keywords to funnel stages: awareness, consideration, decision