Press Release Writer

Write professional, media-ready press releases that follow AP style and journalistic conventions. Structured to maximize journalist interest and media pickup.

Usage

Provide the news item, company details, key facts/figures, and any executive quotes. The skill produces:

• Headline: Compelling, factual, under 80 characters
• Subheadline: Supporting detail, 1 line
• Dateline: City, State — Date format
• Lead Paragraph: Who, what, when, where, why in the first paragraph
• Body: Details in inverted pyramid (most important first)
• Quotes: 1-2 executive quotes that add perspective beyond the facts
• Boilerplate: Company "About" paragraph
• Media Contact: Name, email, phone

Examples

1. Product Launch: "Write a press release announcing our AI-powered customer service platform. Key stat: reduces response time by 80%. Launching next Tuesday."

1. Funding Round: "Press release for our $15M Series A led by Sequoia. We're a climate tech startup with 200% YoY growth and 50 enterprise customers."

1. Partnership: "Announce a strategic partnership between our fintech company and a major bank for integrated payment processing. Available to 10M users."

1. Milestone: "Press release for hitting 1 million users. Include growth trajectory: 100K users 12 months ago. Notable customers include 3 Fortune 500 companies."

Guidelines

• Lead with the news — don't bury the announcement in paragraph 3
• Write headlines as statements of fact, not marketing slogans
• Quotes should provide insight or vision that can't be stated as fact
• Include specific numbers: revenue growth percentages, user counts, funding amounts
• Keep it to one page (400-600 words) — journalists won't read longer
• Avoid superlatives and marketing language ("revolutionary," "best-in-class") — journalists delete these
• Include a link to a media kit or high-res images when relevant
• Format for email distribution: plain text body with HTML version attached