Marketing Funnel Design
Design complete marketing funnels that guide prospects from awareness to conversion and beyond. Maps every touchpoint, content piece, and automation trigger in the customer journey.
Usage
Provide your product, pricing, sales cycle length, and current marketing channels. The skill builds:
- Funnel Stages: TOFU (awareness), MOFU (consideration), BOFU (decision), Post-Purchase
- Channel Mix: Which channels drive each stage
- Content Map: What content moves people between stages
- Automation Triggers: Behavioral triggers for emails, retargeting, sales alerts
- Conversion Points: Forms, CTAs, offers at each transition
- Metrics: KPIs and benchmarks for each funnel stage
- Leak Analysis: Where prospects drop off and how to fix it
Examples
- B2B SaaS: "Design a marketing funnel for our $500/mo project management tool. Sales cycle: 30-60 days. Channels: content marketing, Google Ads, LinkedIn."
- E-commerce: "Build a funnel for a $50-200 skincare line. Focus on Instagram discovery, email nurture, and repeat purchase. Currently 1.5% conversion rate."
- Course Launch: "Create a launch funnel for a $2,000 online course. Strategy: webinar-based funnel with email follow-up sequence."
- B2B Enterprise: "Design an ABM-style funnel for our enterprise security product. Deal size: $100K+. Sales cycle: 6-12 months. Target accounts: Fortune 1000."
Guidelines
- Map the funnel to actual buyer behavior, not how you wish they'd behave
- Every stage needs a clear next action — don't leave prospects wondering what to do
- Include both fast-track paths (ready to buy now) and slow-nurture paths
- Automate repetitive touchpoints but keep high-value interactions human
- Measure stage-to-stage conversion rates, not just end-to-end
- Build retargeting into every stage for prospects who don't convert immediately
- Design the post-purchase experience with the same rigor as pre-purchase — retention drives profitability