Launch Strategy

Product launch playbook from internal alpha to full public launch.

The ORB Framework

Owned Channels (you control)

• Email list, blog, social accounts, community
• Product itself (in-app announcements, onboarding)
• Website and landing pages

Rented Channels (platform-dependent)

• Social media reach, SEO rankings
• App store visibility
• Marketplace listings

Borrowed Channels (others' audiences)

• Press and media coverage
• Influencer partnerships
• Guest posts and podcast appearances
• Partner co-marketing

Five-Phase Launch

Phase 1: Internal (Week 1-2)

• Team testing, bug fixes, messaging refinement

Phase 2: Alpha (Week 3-4)

• 10-20 trusted users, qualitative feedback

Phase 3: Beta (Week 5-8)

• 100-500 users, product-market fit validation

Phase 4: Early Access (Week 9-12)

• Waitlist, referral mechanics, testimonial collection

Phase 5: Full Launch

• Coordinated push across all channels
• Product Hunt, Hacker News, social media blitz
• Press outreach, partner announcements

Product Hunt Tips

• Launch on Tuesday-Thursday
• Prepare GIF/video demos
• Have your community ready to support
• Respond to every comment
• Follow up with top hunters beforehand