Influencer Outreach

Plan and execute influencer marketing campaigns with strategic targeting, personalized outreach, clear partnership structures, and performance tracking.

Usage

Provide your product, target audience, budget, and campaign goals. The skill produces:

• Influencer Criteria: Follower range, engagement rate minimums, niche alignment, audience demographics
• Tier Strategy: Nano (1-10K), Micro (10-100K), Mid (100K-1M), Macro (1M+) mix
• Outreach Templates: Personalized email/DM scripts for each tier
• Partnership Structures: Gifting, flat fee, commission, equity, ambassador programs
• Content Brief: What to include, brand guidelines, required disclosures
• Tracking Plan: UTM parameters, promo codes, attribution methodology

Examples

1. Product Launch: "Plan an influencer campaign for launching a new protein powder. Budget: $10K. Target: fitness enthusiasts 25-40. Platforms: Instagram, TikTok."

1. SaaS Awareness: "Design an influencer outreach plan for our design tool. Target micro-influencers in the design/creative space on YouTube and Twitter."

1. Local Business: "Create an influencer strategy for a new restaurant in Chicago. Budget: $2K. Focus on local food bloggers and Instagram influencers."

1. B2B Thought Leaders: "Plan outreach to B2B thought leaders and analysts for our cybersecurity platform. Goal: analyst mentions and LinkedIn content."

Guidelines

• Engagement rate matters more than follower count — 3%+ is good, 5%+ is excellent
• Micro-influencers (10-100K followers) typically deliver the best ROI for most brands
• Personalize every outreach message — mention specific content they've created
• Provide creative freedom within brand guidelines — overly scripted content underperforms
• Require FTC-compliant disclosures (#ad, #sponsored) in every post
• Track performance with unique promo codes and UTM links per influencer
• Build long-term ambassador relationships rather than one-off sponsored posts