Google Ads Optimizer
Optimize Google Ads campaigns for better ROI through strategic keyword management, compelling ad copy, smart bidding, and quality score improvements.
Usage
Provide your campaign details: industry, target audience, current performance metrics, budget, and goals. The skill delivers:
- Keyword Strategy: High-intent keywords, match types, and negative keyword lists
- Ad Copy: Headlines (30 chars), descriptions (90 chars), and responsive search ad combinations
- Bidding Recommendations: Manual CPC, target CPA, target ROAS, or maximize conversions
- Quality Score Audit: Landing page relevance, ad relevance, expected CTR improvements
- Campaign Structure: Account hierarchy, ad groups, and keyword grouping
- Budget Allocation: How to distribute budget across campaigns and ad groups
Examples
- Lead Gen: "Optimize Google Ads for our B2B software. Current CPA: $150, target: $80. Budget: $5K/month. Keywords around 'inventory management software.'"
- E-commerce: "Improve our Shopping and Search campaigns for a jewelry store. ROAS currently 2.5x, target 4x. Budget: $3K/month."
- Local Services: "Set up Google Ads for a plumbing company in Denver. Focus on emergency services and high-value jobs (water heater installation, sewer repair)."
- App Install: "Optimize our app install campaigns. Current cost-per-install: $4.50, target: $2. Daily budget: $200."
Guidelines
- Start with exact and phrase match keywords, expand to broad match only with smart bidding
- Build comprehensive negative keyword lists to prevent wasted spend
- Write at least 15 headlines and 4 descriptions per responsive search ad for optimal AI rotation
- Structure ad groups tightly: 5-15 closely related keywords per group
- Monitor search terms report weekly and add irrelevant queries as negatives
- Quality Score is king — improve landing page relevance before increasing bids
- Set up proper conversion tracking before optimizing — you can't improve what you don't measure