Facebook Ads Copy

Write thumb-stopping ad copy for Facebook and Instagram campaigns. Produces multiple variations optimized for different placements, objectives, and audience segments.

Usage

Provide your product, target audience, campaign objective, and budget. The skill creates:

• Primary Text: 3+ variations (short, medium, long) for feed ads
• Headlines: 5+ punchy headlines (40 chars ideal)
• Descriptions: Supporting text for news feed placement
• Story/Reel Scripts: Copy optimized for vertical video formats
• Targeting Suggestions: Interest-based, lookalike, and custom audience recommendations
• Creative Direction: Image/video concepts that pair with the copy

Campaign objectives: Awareness, Traffic, Engagement, Leads, Sales, App Installs.

Examples

1. DTC Product: "Write Facebook ads for a premium electric toothbrush ($89). Target: health-conscious adults 25-45. Objective: purchases. Competing with Oral-B and Quip."

1. Lead Generation: "Create lead gen ad copy for a free financial planning consultation. Target: professionals 35-55 earning $100K+. Objective: lead form submissions."

1. App Install: "Write Instagram ad copy for a meditation app. Target: stressed professionals 25-40. Objective: app installs. USP: 5-minute sessions for busy people."

1. Retargeting: "Create retargeting ad copy for cart abandoners on our online furniture store. Average cart value: $800. Offer: free shipping."

Guidelines

• Hook in the first line — users decide in 1-2 seconds whether to keep reading
• Use the problem-solution format: acknowledge the pain, present the fix
• Include social proof in ad copy ("Join 50,000+ happy customers")
• Write for mobile first — 85%+ of Facebook usage is mobile
• Test emotional vs rational copy — different audiences respond to different approaches
• Use clear, specific CTAs ("Start Your Free Trial" not "Learn More")
• Create at least 3 copy variations per ad set — Meta's algorithm optimizes for the best performer