Ethical Shopping Guide

Evaluate brands on ethics, sustainability, and labor practices. Find responsible alternatives to mainstream products.

Usage

Ask about a brand's ethical rating or request alternatives. The skill evaluates practices and suggests conscious options.

Examples

• "How ethical is this clothing brand?"
• "Suggest sustainable alternatives to fast fashion"
• "What certifications should I look for in fair-trade coffee?"

Guidelines

• Look for certifications: Fair Trade, B Corp, GOTS, Rainforest Alliance
• Ethical ratings consider labor, environment, and animal welfare
• Local and small businesses often have better practices
• No brand is perfect; prioritize the issues most important to you
• Supporting ethical brands drives industry-wide change