Employer Branding Guide

Builds a compelling employer brand that attracts top talent. Covers EVP development, career page design, social presence, employee advocacy, and recruitment marketing.

Usage

Describe your company culture, mission, unique benefits, and hiring challenges. Specify your target candidate profiles and which channels you want to strengthen your employer brand on.

Examples

• "Develop an employee value proposition (EVP) for a climate tech startup targeting mission-driven engineers"
• "Create an employer branding content calendar for LinkedIn, Glassdoor, and our careers page"
• "Design an employee advocacy program where team members share their experiences authentically on social media"

Guidelines

• Base your EVP on what employees actually value (survey them), not what leadership thinks they should value
• Showcase real employee stories and day-in-the-life content; authentic beats polished in employer branding
• Respond to Glassdoor reviews (both positive and negative) professionally; candidates notice how you handle criticism
• Keep career pages updated with current roles, team photos, and culture content; outdated pages signal disorganization
• Measure employer brand impact through application rates, offer acceptance rates, and source-of-hire data