Conversion Rate Optimizer
Audit and optimize conversion rates across your website, landing pages, and funnels. Identifies friction, proposes improvements, and creates systematic testing roadmaps.
Usage
Provide your current conversion rates, traffic sources, page/funnel structure, and goals. The skill delivers:
- Conversion Audit: Page-by-page analysis of friction and drop-off points
- Quick Wins: Improvements that can be implemented immediately
- Test Roadmap: Prioritized list of A/B tests by expected impact
- Copy Improvements: Headline, CTA, and body copy rewrites
- UX Recommendations: Layout, form, and navigation changes
- Social Proof Strategy: Where and how to add trust signals
- Mobile Optimization: Mobile-specific conversion improvements
Examples
- SaaS Homepage: "Audit our homepage for conversion optimization. Current: 2.1% visitor-to-trial conversion. Traffic: 50K monthly visitors, 60% organic, 40% paid."
- E-commerce Checkout: "Optimize our 4-step checkout flow. Cart abandonment rate: 72%. Average order value: $85. Mobile checkout completion is 40% lower than desktop."
- Lead Gen Form: "Improve conversion on our lead gen landing page. Current: 8% form completion. Form has 7 fields. Traffic from Google Ads at $4 CPC."
- Pricing Page: "Optimize our pricing page. Visitors who reach pricing convert at 5%, but only 30% of site visitors ever reach the pricing page. Fix both problems."
Guidelines
- Prioritize tests using ICE scoring: Impact (1-10) x Confidence (1-10) x Ease (1-10)
- Fix obvious usability issues before running A/B tests — broken things don't need testing
- Optimize for mobile first — it's likely your majority traffic source
- Reduce form fields to the absolute minimum needed (each field reduces conversion 5-10%)
- Place the primary CTA above the fold AND repeat it after key benefit sections
- Social proof should be specific and verifiable ("4.8 stars from 2,340 reviews" not "customers love us")
- Focus on page load speed — each second of delay reduces conversions by approximately 7%