Content Marketing Strategy

Build a comprehensive content marketing strategy aligned with business goals. Covers audience research, content pillars, distribution channels, production workflows, and ROI measurement.

Usage

Provide your business goals, target audience, current content efforts, team size, and budget. The skill produces:

• Audience Analysis: Who you're creating for and what they need
• Content Pillars: 4-6 core topic areas tied to business objectives
• Content Formats: Blog, video, podcast, infographics, interactive — what works for your audience
• Distribution Plan: Owned, earned, and paid distribution channels
• Editorial Calendar: Quarterly publishing schedule with topic assignments
• Production Workflow: Creation, review, approval, publish process
• Measurement Framework: KPIs by funnel stage and content type

Examples

1. B2B SaaS: "Build a content strategy to drive inbound leads for our HR tech platform. Target: HR directors at 500-5000 employee companies. Team: 1 content marketer, $5K/month budget."

1. E-commerce: "Create a content strategy for our outdoor gear brand. Goal: build community and reduce CAC. Current: paid ads only. Channels: blog, YouTube, Instagram."

1. Professional Services: "Develop a thought leadership content strategy for a management consulting firm. Target: C-suite at Fortune 500. Goal: inbound RFP requests."

1. Startup Launch: "Design a pre-launch content strategy to build an email list of 5K subscribers in 90 days. Product: AI writing assistant. Budget: $2K/month."

Guidelines

• Start with audience problems, not product features — content should help, not sell
• Map content to funnel stages: awareness (blog, social), consideration (guides, webinars), decision (case studies, comparisons)
• Repurpose aggressively: one long-form piece should generate 5-10 derivative pieces
• Quality over quantity — one great article outperforms ten mediocre posts
• Invest in evergreen content that compounds over time, not just timely pieces
• Build distribution into the creation process, not as an afterthought
• Measure content ROI by attribution to pipeline and revenue, not just traffic