Content Calendar Planner
Plan quarterly content calendars that maintain a consistent publishing cadence without sacrificing quality. Covers topic ideation, format selection, and production timelines.
Usage
Provide your content pillars, publishing frequency, team size, and target audience. The skill produces:
- Topic Ideation: 30-90 topic ideas organized by content pillar
- Content Mix: Distribution across formats (blog, video, podcast, social, email)
- Publishing Schedule: Calendar view with publish dates and deadlines
- Production Timeline: Writing, editing, design, review deadlines for each piece
- Seasonal Hooks: Industry events, holidays, and trending topics to tie into
- Repurposing Plan: How each piece becomes multiple assets
- Performance Tracking: Metrics to track per content type
Examples
- B2B Blog: "Plan a 90-day content calendar for our HR tech blog. 3 posts/week. Pillars: hiring best practices, remote work, employee engagement, HR technology."
- Multi-Channel: "Create a monthly content calendar across blog (2/week), podcast (1/week), newsletter (1/week), and LinkedIn (daily). One-person content team."
- Product Marketing: "Plan content around our product launch in 8 weeks. Need pre-launch buzz, launch week content, and post-launch nurture content."
- Creator: "Content calendar for a YouTube channel about personal finance. 2 videos/week. Need to balance evergreen (investing basics) with timely (market news) content."
Guidelines
- Plan 80% of content in advance, leave 20% for reactive/trending content
- Map content to the buyer's journey: awareness, consideration, decision
- Batch similar content creation — write all blog posts one day, record all videos another
- Build production deadlines backward from publish date (publish Monday → edit Friday → draft Wednesday)
- Repurpose every long-form piece into 5-10 social posts, an email, and a short video
- Review calendar weekly — swap out underperforming topic types for what's resonating
- Include team vacations and company events to avoid scheduling conflicts