Brand Voice Guide

Define your brand voice with clarity and specificity so every piece of content sounds unmistakably you. Creates a practical guide that any team member or agency can follow.

Usage

Provide your brand values, target audience, competitive positioning, and examples of content you like/dislike. The skill produces:

• Voice Attributes: 3-5 core personality traits with definitions
• Voice Spectrum: Each trait on a scale (e.g., "Casual but not sloppy, Professional but not stiff")
• Vocabulary Guide: Words to use, words to avoid, jargon policy
• Tone Adaptations: How voice shifts across contexts (social media, support, error messages, celebrations)
• Grammar & Style: Specific rules (Oxford comma, contractions, emoji policy, exclamation marks)
• Before/After Examples: Real rewrites showing the voice in action
• Channel Guidelines: Voice adjustments per platform

Examples

1. Tech Startup: "Create a brand voice guide for a developer tools company. We want to sound: knowledgeable but not condescending, casual but credible, witty but not try-hard."

1. Healthcare: "Define brand voice for a telehealth platform. Must be warm and reassuring but also clinically credible. Audience: patients 30-65."

1. DTC Brand: "Build a voice guide for a premium pet food brand. Personality: playful, loving, expert. Audience: millennial pet parents who treat pets as family."

1. Financial Services: "Create voice guidelines for a fintech app targeting Gen Z. Challenge: make finance feel accessible without being patronizing."

Guidelines

• Define voice (consistent personality) separately from tone (situational adaptation)
• Use "this, not that" pairs for clarity ("Confident, not arrogant")
• Include at least 10 before/after examples across different content types
• Cover edge cases: how to sound when delivering bad news, handling complaints, celebrating wins
• Create a quick-reference cheat sheet for daily use alongside the full guide
• Test the guide by having multiple people write from it and comparing output
• Review and update annually as the brand evolves